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Novelty

by Primer

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about

Primer is the alias and creative project of vocalist/producer Alyssa Midcalf.

With her debut album, Novelty, Midcalf showcases her skills as both a vocalist and songwriter. The sound of the album, which was composed heavily on a Roland Juno synthesizer, is characterized by driving drum beats, sub-heavy bass lines and shimmering synth leads. Midcalf’s vocals are airy yet dynamic, binding her songs together with a reverberating surrealism. To see these elements on full display, look no further than her haunting cover of The Beach Boys song Til I Die. 

Partly inspired by the indie time travel film of the same name, Midcalf says she was also drawn to the sense of futurism the word Primer invokes. This is fitting with the tone of her debut album, which brings to mind images of a dystopian disco. 
 
Midcalf, who gained some attention as one half of the duo Parts, made her introduction as Primer with the single Anesthetized, released on YHS Records in 2018.

credits

released March 1, 2019

All songs written and produced by Alyssa Midcalf
Mixed and Recorded by Matt McFerrin
Mastered by Eddie Logix
Cover Artwork by Primer

© 2019 Primer. Distributed by Young Heavy Souls, Inc. Under License from Primer. All Rights Reserved.

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Primer Detroit, Michigan

Primer is the alias and creative project of vocalist/producer Alyssa Midcalf.

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Track Name: Anesthetized
One day you'll turn into
What the world has built for you
As someone else decides
To lift you up or let you die
And when it comes will I
Be anesthetized?
Feeling numb?
Or have lost the willingness to fight?

And when I close my eyes
To fall asleep at night
Is that the only peace
I will see in my whole life?

And when I die will I
Be anesthetized
To the beauty and all the tragedies of life?

Cuz you have the right
To enjoy your life
Without all this pain
But I lost the fight

Oh they're spitting in your face
And your told to know your place
And now
How can I defend the fear inside the hearts of men

I open my eyes
To discover that I'm
In front of a stage
And it's happening live
Another boot to the face
A disgusting disgrace
I cover my eyes
What a sickening sight
I know it's not right
Still I'm paralyzed
I cover my eyes
I know it's not right

And you have the right
To enjoy your life
Without all this pain
But I lost the fight

Oh they're spitting in your face
And your told to know your place
And now
How can I defend
The fear inside the hearts of men

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